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  • 1.  Usability tools - Which are best?

    Posted 10-17-2018 01:23 PM
    Hi everyone,

    I am looking at options for a new client project and would like to know which usability testing tools this community has used most successfully.

    Specifically, the client is in the process of finalizing a new membership application to be used online, mobile and on a tablet. They would like to do observational research where we enlist 10-15 people to go through the application process and provide feedback about the experience. In addition, they would like to have the analytics performed on the application process via a user experience tool.

    What would you recommend?

    Thanks in advance,
    MaryEllen



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    MaryEllen DeMarco CCXP
    Lead Consultant
    Avalyne Research & Consulting, Inc.
    Wayne, PA
    (610) 506-1206
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  • 2.  RE: Usability tools - Which are best?

    Posted 10-18-2018 12:41 AM
    You might consider using conjoint analysis for your survey design.  In conjoint you dont necessarily need to have each respondent rate each attribute.  In conjoint you are doing trade-off analysis to find the best combination of attributes.  



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    Doug Balson
    dbalson@cxdialogue.com
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    Original Message