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  • 1.  Concept Validation / Customer Advisory Panels/ Usability Testing

    Posted 10-08-2015 12:28 PM

    Hi,

    Does anyone have any advice / insight on how to set up and successfully run Customer Advisory Panels  for concept validation and usability testing within B2B?

    To enhance our CX design work, initially focussed on digital, we would like to involve our Customers.  Whilst in principal this all makes very good sense, I suspect making it happen in a B2B environment could be challenging. I'm very keen to hear about different approaches, the pitfalls and how to avoid them.

    Many thanks for your insights.

    Best Regards

    Liz



    ------------------------------
    Liz Mallen
    Senior Customer Experience Specialist
    Dow Corning Corporation
    UK
    00 44 1446723681
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  • 2.  RE: Concept Validation / Customer Advisory Panels/ Usability Testing

    Posted 11-09-2015 04:56 PM

    Hi Liz,

    Sorry about the delayed reply on your question.  I've heard that customer advisory panels can be helpful but pretty labor intensive to set up and they lack statistical validity.  For the past 14 years we have been doing Usability Studies for clients but traditionally use immediate telephone interviews with our clients customers to collect the feedback and build the statistics.   

    Hope this provides you some perspective on options for Usability Testing.

    ------------------------------
    [Rob] [Jackson]
    [Managing Partner, Business Development]
    [Vocalabs]
    [Minneapolis] [MN]
    [(612) 235-5713]
    [rjackson@vocalabs.com]

    Original Message