B2B

I was curious if anyone has used a customer panel for co-creation purposes.  If so what vendors did you consider? And why did you select the one you utilized?
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Holly Weiss
Director, Customer Experience
Quest Diagnostics
Madison NJ
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Holly,

I presume from your question you are considering an online panel.  

We are introducing Salesforce communities and that will include the ability to capture ideas for product and process improvement.  We use Salesforce extensively and are great believers in a single customer view.  This integrated capability is one more means of enhancing our knowledge of individual customers and thereby server them better.  Whatever you choose, I would advise integration with your customer database a key capability. 

Other platforms worth looking include Lithium, Jive and GetSatisfaction.

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David Jackson
Clicktools
Poole
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Hi Holly, 

I've interviewed a couple of companies that you might be interested in. I was impressed by the expertise and capabilities of Chaordix. http://frankonlinemarketing.com/crowdsourcing-market-research/

The other was an interview with Renee Racine-Kinnear, VP Customer Experience, Digital Channels at Indigo Books. I'm not sure what tools they use, but she's got lots of good tips for using customer panels. http://frankonlinemarketing.com/compete-against-amazon/

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Tema Frank
Chief Instigator
Frank Reactions
Canada
866-544-9262
tema@frankreactions.com
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