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The 2019 Loyalty Report (Bond Brand Loyalty) 

05-06-2019 11:59 AM

Loyalty Programs continue to drive results for Brands, but everywhere we look, we’re reminded that change is constant. New competitors, evolving technologies and rising customer expectations are putting Programs in flux and placing constraints on Member satisfaction. To keep pace, Program operators make adjustments, but those often result in the same old story.

To create meaningful change, Loyalty needs a redux, a term from the film world that means a new interpretation of an existing work. When we recall the origins of Loyalty—to create differentiation and give customers new reasons to keep coming back—we realize that Program operators must rewrite the script to make Loyalty even more relevant to today’s audiences.

In the ninth year of the largest global study of its kind, The Loyalty Report 2019 surveyed over 55,000 consumers across more than 900 Programs in more than 20 markets. The findings will help Loyalty marketers remaster the customer experience, renew their sense of purpose and reimagine the ways to build bonds with Members.

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