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Companies outperform the competition when their employees believe in the organization’s mission andcan see that their own work contributes to the organization’s success. Building – and maintaining – anenvironment in which employees feel inspired to work hard and make a long-term commitment to theircompany is a challenge, though studies of employee satisfaction and engagement have been conductedsince the 1950s. Despite being armed with decades of research, most organizations still struggle with howto create motivating and enriching work environments for their employees.#CXTools