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Businesses today need to balance the market’s demand for personalized customer experiences with regulatory requirements to protect consumer data. Brands collect sensitive consumer data through their customer contact centers and other channels, whether they intend to or not. While many artificial intelligence (AI)-based contact center solutions depend on this data, many consumers now have the right to view the data collected about them. And this puts pressure on organizations to communicate their consumer data privacy objectives in a way that is consistent with their brand values. Are you adopting the regulations effectively to ensure that they improve customer experience and loyalty?Come listen to Forrester analyst, Art Schoeller and Verizon CX Practice Lead, Gordon Littley discuss the impact of GDPR and other regulations on customer experience and how organizations can adopt them while ensuring consistency with their brand values.