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Today, we are in the ‘Age of the Customer’ where the customer is in control of the information they want, when they want it and through the channel of their choice. The days that customers were won solely at the point of purchase, are now over. Customers want personalized communications with a seamless end-to-end experience, rather than have a fragmented and unfulfilled communication journey. Only when such an experience is offered as standard for every transaction will an organization be able to retain the customer’s loyalty. By 2020, the customer experience (CX) will overtake price and product quality as the key brand differentiator for consumers (source: VisionCritical). With CX on the rise, it is imperative that data be used to gain a clear understanding of your customers to ensure interactions and experience are consistent, meaningful, accurate, and even exceptional. Attend this webinar where Quadient will discuss the “3 Steps to Improving Customer Loyalty”. During this session, you will learn: - How to know your customers through data - The importance of understanding your customers journey - How to measure the impact of change At Quadient, we want to help organizations improve customer experience by finding better ways to engage and communicate with their customers. We hope you can join our session to learn more.#Sponsor Webinar#IndustryBestPractices