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When surveys show that customers’ journeys aren’t meeting expectations, companies need to take action. Most organizations are “closing the loop” on feedback by following up with customers afterwards, whether to resolve any lingering issues or to thank happy customers for their business. Unfortunately, companies don’t always see a positive financial impact from these actions. The disconnect? Closed-loop is riddled with “best practice” misconceptions, leading companies astray as they work to define and execute their customer follow-up strategies. Join Jackie Potts, Director of VOC Strategy at Concentrix, as we discuss five common closed-loop mistakes and how you can overcome them to achieve better financial outcomes.