Contact Details



Tabitha currently serves as Chief Customer Officer - Head of Customer Experience and Global Sales Excellence at Ericsson. In this role she leads the development of the customer experience practice and strategy at Ericsson, the employee experience transformation of the global sales community and the global sales center of excellence.

 Previously she served as Vice President of Customer and Partner Experience at SAP. In that role, she led the efforts on building out the customer experience strategy and program, as well as developing the roadmap for driving CX improvements in all six CX disciplines and leading major transformation efforts.

Prior to joining SAP and Concur, Tabitha built and led the Customer Insights practice for Citrix as the Managing Director of Customer Insights and developed the CX programs for the Healthcare division of Philips as the Global Director of Customer Experience. With 18+ years of experience in the CX field, Tabitha also serves on the Board of Directors for the Customer Experience Professionals Association and is a Certified Customer Experience Professional (CCXP).


  • Technology

Global Region

  • United States