I first inherited the "Customer Experience" tag on my business card what must be a decade ago now. At the time, it stemmed from a more practical need, rather than strategic foresight. Back then, CX was new and not wholly understood (least of all by me), and all the rage. Since then, I've lived this "CX" thing, sometimes stumbling, sometimes running, sometimes on my own, sometimes with a team, but all the time learning.
Now that I've found me feet in CX, I'm inspired by like minds and personalities. And I've discovered my purpose - perhaps a little self serving, but I hope you will think me noble:
I will put fantastic customer experiences into the world, so they may come back ten fold.