Customer Experience Transformist,

Contact Details



After 18 years working with focus on sales, marketing and business development and customer experience for both MNCs and local companies, I find myself very passionate about customer experience and decide to spend most of my time now to equip with knowledge of CX and help companies in Vietnam, where CXM is still new, to have great CX strategy for competitive advantages. I am really happy to be the first CCXP in Vietnam.

Before founding Cempartner, I have hold several key roles for the last 18 years such as Country Director for Singapore Telecommunications Ltd, Leader of Strategy Group of Viettel Telecom, Regional Relation manager for iBasis KPN, etc.

You can easily find my expertise sharing in local sites and TV about CX

Job History
Founder & Managing Partner
Hanoi, Viet Nam
March 2017 - present

Consortio Services Vietnam
General Director
Hanoi, Viet Nam
September 2016 - March 2017

Viettel Telecom
Deputy Director, Consumer Group & Leader of Strategy Team Viettel
Viet Nam
September 2015 - September 2016

Singapore Telecommunications
Country Director
Viet Nam
July 2009 - September 2015

iBasis KPN
Regional Relation Manager
August 2006 - July 2009

Honors and Awards

Best Seller Book Author


  • CCXP