Dennis has been in the factory automation business for 42 years. He has been employed by Yaskawa America for 28 years, during which time he has been promoted to increasingly responsible positions, the latest being that of the Vice President of the Customer Interaction Center. Dennis has responsibility for the Order Entry, Marketing Communication, Training, Technical Support, Field Service, Repair and Parts Sales. Dennis has spearheaded Yaskawa’s development of the customer experience model to evolve the company to a customer centric organization. The customer centric model has enabled Yaskawa to differentiate itself in the factory automation market. He has planned and implemented Yaskawa’s CRM initiative to enable all associates to have a 360 view of the customer, and in turn solve or answer the customer’s questions or issues more efficiently and with a higher level of satisfaction.