Jackie is an executive-level business leader focused on delivering growth and success through innovation, insight, and engagement. She has strong management, sales, marketing, operations and analytical skills and a solid track record in identifying opportunities to develop success.
A motivator with more than 20 years of experience in building and empowering teams to achieve the best result, Jackie is energized by new challenges, a strategic thinker with strong business acumen who asks the right questions and has the ability to consider multiple and sometimes conflicting points of view. She is open-minded and diplomatic, has the ability to navigate difficult situations, and is a natural networker.
Jackie was recognized as the Marketing Person of the Year in 2007 from Jumeirah Hotels & Resorts and winner of the Innovation Award from Dubai Holding in 2008. Finalist in the Travel Alberta Alto Awards, two years in a row (2013/2014), Jackie took advantage of public sentiment to execute the Hell or High Water campaign for the Calgary Stampede after the 2013 Southern Alberta floods. Jackie has an MBA in Marketing and a Bachelor of Hotel Management.
Specialties: Team leadership, customer experience (CX), brand management, strategic marketing, new product development, services marketing, PR, marketing communications, public relations, brand advertising, crisis communications, product / service design and development, innovation, branding, social media, advertising, brand positioning, website development, project management, design thinking, consumer insight, market research, digital strategy, innovation.