Contact Details


Dave Seaton, CCXP, helps CX leaders create compelling customer journey maps.

His proudest moments on a project involved flying 4,768 miles, driving hundreds more, and surviving a high-speed Uber ride down Bourbon Street to interview customers for a B2B SaaS company. Using those customer sights, he transformed the customer support experience and made the company $991k in ARR from reduced churn.

He won the 2020 North American Customer Centricity Award for that project, a chunky black mini-monolith he still uses as a bookend to hold up his dog-eared copy of Matt Dixon’s Effortless Experience.

In 2022, he started CXPRESSO—the weekly email for brave CX leaders who want to score buy-in, spur executives to action, and wrench funding from the jaws of budget cuts—without begging, arguing, or feeling like a deep-fried politician.

Dave lives in Grapevine, Texas, with his lovely wife and three adorable screaming children. He’s hiked eleven National Parks and has fifty-two more to go.

Global Region

  • United States