I am a passionate people, operations and customer experience advocate with a comprehensive background in leading multichannel service delivery in organisations. My expertise spans over four industries; telecommunications (Optus Communications), pharmaceutical (Pfizer Consumer Healthcare), health + wellness (Weight Watchers International), and not-for-profit (Australian Red Cross); at CEO, executive and director level.
I remove barriers to allow access to information and use it to drive organisational outcomes in an effort to deliver better outcomes for people. I am a values driven individual, excited by a challenge, am motivated by people and have fallen in love with making a difference.
As a Customer Experience advocate, I believe that supporting an organisation to be more consumer-centric (be it a product, service or an experience) leads to better outcomes for the consumer and therefore a more engaged organisation in a state of continuous improvement.
I joined Red Cross after 10 years at Weight Watchers where I led the Customer Experience, Operations, Customer Service, PMO and Logistics functions for the Australia/NZ business and played played a co-ordination role for the international team. I have a comprehensive background in leading a multichannel service delivery organisation that includes digital, face to face, call centre and global solutions.
At Red Cross, I am responsible for all fundraising and partnership activity, marketing and communications including government relations, media and PR. My remit extends to the retail shops and am the CEO of the Red Cross RTO delivering First Aid and related training. I introduced a Customer Experience, data science and digital products team to the organisation.
I recently completed post-graduate studies, Leading an Organisation through Dynamic Environments at AGSM@UNSW and Leading Digital Business Transformation at IMD Business School as Well as Mini MBA in Brand and Marketing. I am a Telstra Business Women’s Award finalist 2020, No. 24 of the CMO50 for 2021 and Co-Chair of the CX Collective.