Profile

CXPA Book of Knowledge

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Bio

Almohannad has extensive expertise in Market Research and Customer Experience with a record of +14 Years of experience; he has worked for multiple local and multinational companies in Saudi Arabia.   

He has substantial exposure to multiple industries, including Banking, FMCG, Telecom,  IT, NGO, FNB, and the public sector.

Almohannad is also aiming to transfer the knowledge to his native language, He has published more than 70 articles online to increase awareness about CX industry. he has published as well a couple of books about market research one about questionnaire design, the other is about managing the market research function at the client-side (Also in Arabic).

As he was born and raised in Saudi Arabia, he has a very good understanding of the GCC people's culture. Hence he can easily connect with local consumers and appreciate cultural nuances.

Almohannad is very passionate about customer experience and he is working on himself to be one of the subject matter experts in this field.

Industry

  • Retail

Global Region

  • Middle East