Customer-centric insight and data driven marketing and customer experience (CX) professional focused on aligning brand, marketing and customer experience.
Highly adept at formulating and operationalising strategic marketing plans aligned to brand and business objectives, and centred around the customer journey to initiate, establish and build customer relationships, inclusive of customer value propositions by segment, product and service design innovation and improvement, digital-first multi-channel communications campaigns.
Effective in leading cross-functional teams and working collaboratively with stakeholders to embed customer-led thinking across an organisation.
Self-motivated and committed to continuous learning, with excellent academic qualifications.