CXPA courses are a collaborative curriculum developed by top industry leaders in CX. CXPA modular courses are offered as recordings that can be purchased by CXPA members or non-members. Those who purchase a modular course will have lifetime access to the recorded videos and can watch them at their leisure. This course contains five 90-minute recordings.
New to Customer Experience or need a refresher?
The CX Foundations course will introduce you to the basic concepts of Customer Experience and help you understand how they fit together for your organization. From strategy to developing insights and demonstrating results, this course will help you launch CX for you or your organization. You’ll learn the terms, understand the concepts and gain exposure to the variety of skills needed in this profession.
CXPA recognizes six core competencies essential to the discipline of customer experience. Customer Experience Professionals are expected to utilize all of these areas in their profession and will find that they are critical for finding success within their organization. The competencies on which this course is based are:
- CX Strategy
- Customer-Centric Culture
- Metrics, Measurement and ROI
- Experience Design, Improvement and Innovation
- Voice of the Customer Insights and Understanding
- Organizational Adoption and Accountability
Building a basic understanding of these competencies will help you begin the journey towards greater customer experience for your organization. That's the overall objective of this educational course - and that's what you'll take away from the class.
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