- Promotion of consensus-based CX definitions. While “customer experience” is a widely used term, it is not always well-understood. The CXPA community developed consensus definitions, which we share and promote at www.whatisCX.com
- Independent research-based CX standards. The CXPA CX framework and CCXP certification are research-based tools that define the elements and professional knowledge required for CX success. Together, these provide a roadmap for ensuring a well-structured CX program led by a well-informed CX professional.
- Annual Global CX Day Celebration. CXPA established and continues to lead the global celebration of CX Day on the first Tuesday of October each year. This special day raises awareness of CX and spotlights leading developments and accomplishments that are driving the field forward.
By championing clear CX definitions, research-backed standards, and global awareness efforts like CX Day, we help secure the long-term credibility and recognition of CX as a vital business discipline. Your membership enables our advocacy and helps strengthen career opportunities, reinforces the value of CX expertise, and ensures that organizations will continue to invest in CX leadership.