Press Release

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Sophia Ruotolo                


2017 Customer Experience Innovation Award Winners Announced


MINNEAPOLIS, Minnesota. –  Winners of the sixth annual Customer Experience (CX) Innovation Awards were announced May 16 by the Customer Experience Professionals Association’s (CXPA).

Companies recognized for their innovation and impact in the field of customer experience this year include award winners: 


Mayfair Diagnostics

Sandy Spring Bank

Ultimate Software


These awards, established and presented by the CXPA, recognize global companies around the world whose efforts have significant positive effects on their organizations' endeavors to innovate and improve customers' experiences. 

The awards were presented to the winning companies at the 2017 United States CXPA Insight Exchange a two-day conference that provides attendees the opportunity to expand their knowledge and network with 350 Customer Experience professionals in attendance. The event focuses on world-class learning and networking with a unique approach to exchange and a focus on innovation. 

A panel of judges considered thought leaders in the CX field reviewed the award finalists and selected this year’s winners.

The CXPA extends its thanks to this year's panel of judges:

Lisa Hoene, Vice President, Allianz Life

Karyn Furstman, VP, Agent & Customer Experience, Safeco Insurance

Sandra Fornasier, Global Director of Customer Experience Specialists, Ciena

Margaret O. Cox, Voice of the Customer, Chick-fil-A

Christina Metzger, Vice President, Allstate

Andrew McInnes, Head of Sales, Touchpoint Dashboard/ Strativity             

"The 2017 entries demonstrate the astonishing leap forward that CX has taken. Global, impactful, innovative, each entry shows how significant CX has become to the overall health and success of an enterprise, with tips and take-aways that all organizations can emulate. Thanks to all entries for making the judging difficult, and congratulations to the winners who faced stiff competition,“ said Alison Circle, Chief Customer Experience Officer, Columbus Metropolitan Library and co-chair of the CX Impact Awards Committee.

In addition to the Innovation Awards announcement, the Insight Exchange involves 350 customer experience professionals taking part in:

  • Unwound sharing, energetic, focused, open forum sessions to discuss in depth the hottest ideas in CX,
  • Regional connect opportunities, where attendees share challenges and successes and build a significant network of connections to CX Professionals in their area,
  • And 105 Show and Tell session options where they will hear about and discuss a CX approach with the CX professional who has proven it successful 

Details about all activities are available on the CXPA Insight Exchange website. Generous sponsors, including Medallia and Customerville at the Platinum level and NICE and North Highland at the Gold level, support the Insight Exchange.

About the CXPA

The Customer Experience Professionals Association is the premier global non-profit organization dedicated to the advancement and cultivation of the Customer Experience profession. The CXPA increases the impact and visibility of Customer Experience professionals, facilitates effective member-to-member sharing and establishes respected standards.

Founded in April 2011, the CXPA has more than 65 Corporate Members and 4,000 customer experience professionals in its community. For more information, visit 


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Customer Experience Professionals Association, CXPA, and the CXPA logo are trademarks of the Customer Experience Professionals Association. All other company names mentioned may be trademarks or registered trademarks of their respective holders.