When:  Jun 13, 2018 from 5:30 PM to 8:00 PM (PT)
Where:   WeWork, 600 California St, 11th Floor, San Francisco, CA, 94108, US

When & Where

600 California St
San Francisco, CA 94108

Jun 13, 5:30 PM - 8:00 PM (PT)


Wednesday, June 13, 2018
5:30 PM - 8:00 PM

600 California Street, 11th Floor
San Francisco, CA

Hello San Francisco CXPA community! We're excited to have our next educational networking event scheduled for Wednesday, June 13th.

· Are you aware of all the touchpoints that your customers might have with your organization?
· Have you looked across all the phases of the customer journey, and all channels?
· Do you think your organization would benefit from having a journey map?

Join us for an evening with Daphne Ogle-Glenn and Bernadette Geuy from University of California - Berkeley. Daphne and Bernadette will take us through exercises used to create a journey map that can identify all the touchpoints your organization will need in order to create better customer experiences. They will also take us through methods that reveal how channels interact (or should interact), potential touchpoints that haven't been on your radar, and show how to identify areas to focus your voice of the customer program.

Understanding the customer journey is a critical foundation for any organization that wants to move forward with improving their customer experience. Companies are best served by developing a journey map of the customer experience as an initial step to understanding the challenges they face, and importantly, where to focus their energies.

Daphne is a self-professed user advocate. As a Senior Service Designer at UC Berkeley, Educational Technology Services (ETS), she focuses on understanding and improving users' experiences with ETS services, along with advocating UX practices across campus. She has been working in the user experience field, both in industry and higher education, for over 20 years. Bernadette is a Service Design Consultant and former Design Lead at UC Berkeley.

Thank you for supporting SF CXPA, a community of customer experience professionals and leaders. Take advantage of this opportunity to network and add an important tool to your CX toolbox.

5:30 - 6:00pm Open Networking
6:00 - 7:30pm Journey Mapping Session
7:30 - 8:00pm Final Networking and Event Wrap-up

Thank you to our Global Platinum Sponsor!
Thank you to our Local Event Sponsor!


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