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When:  Mar 27, 2018 from 05:00 PM to 08:00 PM (BE)

When & Where

Mar 27, 05:00 PM - 08:00 PM (BE)


Description

When
Tuesday, March 27, 2018
17:00 - 20:00

Where
HWZ
Hochschule für Wirtschaft Zürich
Lagerstrasse 5 Zürich

Parking
Free entrance

Description
Let's kick off the first 2018 CXPA Switzerland event with a new and more participative format. We will organise three tables, each hosting an exciting CX topic. Each table discussion will be moderated by two experts. This will be an open stage for discussions, exchanges and experience sharing with peers, colleagues and CX experts.

17:00 – Registration
17:15 – Welcome on behalf of CXPA Switzerland
17:30 – First round table
18:15 – Second round table
19:00 – Apero and Networking

"Marketing Automation and CX"
How should CX experts leverage technology? Review of best practices, practical advice and exchanges
Table moderated by:
Martin Widmer - Responsible for "CAS Marketing Automation" degree program (HWZ) and Entrepreneur (Equipe AG)
Michaela Gruber - Customer eXperience solutions (Oracle)

"CX Trends in Switzerland"
CX Experts shared their views on the first Swiss CX Study. What are the trends ahead for 2018? What are the most important challenges you intend to address in the coming 12 months?
Table moderated by:
Michael Grund - Head of Center for Marketing & Sales und MAS Customer Excellence (HWZ)
Jukka Hekanaho - Analytics Lead (Accenture)

"CX Strategy"
What are the first steps to consider when starting defining your CX strategy? Review of best practices, practical advice and exchanges
Table moderated by:
Eva Krüger - Head of Customer Experience and Touchpoints Management (SBB)
Giuseppe De Vincenti - Managing Partner and Senior CX consultant (nexa Consulting)

Official language of the networking event: German

Thank you to our Global Platinum Sponsor!
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Pricing

registration type
regular
    Member
$0.00

    Non-member
$0.00

    Public
$0.00