Check out the CX Leaders Advance website including up to date agenda at www.cxleadersadvance.com
WhenTuesday, March 27, 201817:00 - 20:00WhereHWZ Hochschule für Wirtschaft ZürichLagerstrasse 5 ZürichParkingFree entranceDescriptionLet's kick off the first 2018 CXPA Switzerland event with a new and more participative format. We will organise three tables, each hosting an exciting CX topic. Each table discussion will be moderated by two experts. This will be an open stage for discussions, exchanges and experience sharing with peers, colleagues and CX experts.17:00 – Registration17:15 – Welcome on behalf of CXPA Switzerland 17:30 – First round table18:15 – Second round table19:00 – Apero and Networking"Marketing Automation and CX" How should CX experts leverage technology? Review of best practices, practical advice and exchangesTable moderated by:Martin Widmer - Responsible for "CAS Marketing Automation" degree program (HWZ) and Entrepreneur (Equipe AG)Michaela Gruber - Customer eXperience solutions (Oracle)"CX Trends in Switzerland" CX Experts shared their views on the first Swiss CX Study. What are the trends ahead for 2018? What are the most important challenges you intend to address in the coming 12 months? Table moderated by:Michael Grund - Head of Center for Marketing & Sales und MAS Customer Excellence (HWZ)Jukka Hekanaho - Analytics Lead (Accenture)"CX Strategy" What are the first steps to consider when starting defining your CX strategy? Review of best practices, practical advice and exchangesTable moderated by:Eva Krüger - Head of Customer Experience and Touchpoints Management (SBB) Giuseppe De Vincenti - Managing Partner and Senior CX consultant (nexa Consulting)Official language of the networking event: GermanThank you to our Global Platinum Sponsor!
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