Tuesday, February 12, 2019
4:30 PM - 6:30 PM
255 French Landing Dr
Nashville, TN 37228
2019: The Year Customer Experience Heeds Its Higher Calling
Speaker: Shar VanBoskirk VP, PRINCIPAL ANALYST, Forrester
Customer experiences have stopped getting better. For three years, Forrester has watched our customer experience index scores plateau across industries, even while customer expectations continue to rise. For many firms, this is because they treat customer experience as an isolated effort, rather than tying it to their brand, culture, and employee experience. In this presentation, Forrester Vice President and Principal Analyst, Shar VanBoskirk will identify the forces that will have the greatest impact on customer experience in 2019 and how smart companies can harness (rather than be overrun by) them. Expect to learn:
- Why are efforts to improve customer experience stagnating?
- What is the higher level approach to customer experience success?
- How can you help your company thrive in The Age Of The Customer?
4:30pm-5:15pm Network/Happy Hour/Appetizers
5:15pm-6pm Keynote Speaker/Q&A
6pm-6:30pm Peer-to-Peer Networking Activity
For more information, please contact Mandy Butters: firstname.lastname@example.org