WhenTuesday, October 2, 20185:15 PM - 7:30 PMWhereOffices of Gensler45 Fremont St15th FloorSan Francisco, CA 94105ParkingClosest parking is the 100 First Street Building (enter at 521 Mission Street)DescriptionHello San Francisco CXPA community! We're excited to announce this year’s CX Day networking event on Tuesday, October 2nd. Join us for an evening with guest speaker, Heidi Shelton, Sr. Director of UX at SEPHORA. Heidi will share the evolution of her approach from a pure UX (User Experience) perspective to what she now calls “XDO” – Experience Design and Optimization for all touchpoints along the customer journey, including employee interactions, with the goal of creating a seamless customer experience (CX).Heidi's UX work in helping companies build top-performing customer experiences has spanned across her current role at Sephora, as well as similar previous roles at both Nordstrom and The Honest Company. Her discussion will cover key approaches she has learned across all three of those roles. Heidi has deep experience in designing omni-channel experiences, and creating large global UX organizations covering strategy, mobile and internal tools. Her efforts helped grow YOY digital revenue growth at Nordstrom for four consecutive years, bringing it from 8% to 20% of total revenue. Thank you for supporting SF CXPA. We are a community of customer experience professionals and leaders. Take advantage of this opportunity to network, collaborate, and innovate while enjoying great food, beer and wine.Agenda5:15PM - 6:00 PM: Open Networking6:00 PM - 7:00 PM: Speaker and Q&A Session7:00 PM - 7:30 PM: Final networking and event wrap-upThank you to our Global Platinum Sponsor!