When
Tuesday, October 2, 2018
5:30 PM - 8:30 PM

Where
athenahealth
311 Arsenal St
Watertown, MA 02472

Parking
Available onsite (check back for more information)

Description
Journey mapping has become one of the most popular and pervasive activities across the customer experience community. And that’s a good thing! Customer journeys are the best way to strategize and deliver incredible cx. Done right, journey mapping engages stakeholders, delivers meaningful insight, and – most importantly – drives real, valuable, and manageable action all leading to better customer journeys and thus better cx. Unfortunately, journey mapping often falls short of this standard in reality, yielding little impact on customer experience and potentially even creating a negative impression of customer experience efforts overall.

How do we get on the path to journey success? Join us at athenahealth to celebrate CX Day and answer this key question with your Boston-area peers. Attendees will enjoy light refreshments while participating in a live journey experience built by our local sponsor Kitewheel, followed by a series of engaging roundtable discussions focused on the key factors that will shape your journey success, including:

• Capitalizing on all the potential use cases for journey mapping
• Effectively engaging stakeholders and employees in the process
• Prioritizing and advancing actions based on journey insights
• Designing, managing, and executing an enhanced journey experience
• Preparing to journey map - what to do before you begin

Be sure to check your email for a message from the CXPA shortly after you register! You will be asked to identify your current journey mapping maturity and rank your top interest areas. You will then be assigned to three targeted roundtables to participate in at the event based on your maturity and interests.

Thank you to our Global Platinum Sponsor!

Thank you to our Event Sponsor!