When
March 26, 2019
11:00 AM - 12:00 PM ET
Where
Online
Move from Delivering a Message to Building Interactions
Today, customers want a personalized communication with a seamless end-to-end experience, rather than having a fragmented and unfulfilled communication journey. With Customer Experience (CX) on the rise, it is imperative to gain a clear understanding of where your communications lie, and which communications need improvement.
Attend this webinar where Quadient will discuss how to “Move from delivering a message to building interactions”. During this session, we will:
- Identify pain points a customer experiences with interactions made through aggregated data (both physical and digital touchpoints)
- Explain the methodology of a customer journey map and where organizations should fix these interactions along the way
- Provide an example of an ideal interaction across the journey showcasing a seamless customer interaction
At Quadient, we want to help organizations improve customer experience by finding better ways to engage and communicate with their customers. We hope you can join our session to learn more.
Andi Dominguez
Global Insurance & Healthcare Product Marketing Manager
Quadient
Andi brings over a decade of marketing experience within insurance – including healthcare and property & casualty -- to her role as Product Marketing Manager at Quadient. From developing tailored customer engagement programs for global brands, to creating solutions and initiatives that empower organizations to further differentiate themselves within their markets, Andi’s understanding of an organization’s long-term vision and business needs often translates into actionable customer engagement strategies that drive business results.
Laurent Ghio
Product Marketing Manager for Customer Journey Map
Quadient
Laurent Ghio has over 20 years of strong expertise in Customer Communication Management with both technical (master degree in Computer Science) and business (MBA) competencies. He’s been working for Sefas, Neopost Group and GMC. He played a major role in GMC acquisition in terms of vision and software strategy for Neopost group. Today, he’s in charge of the SaaS vision and strategy for GMC while working on building strong synergies between software entities both at an operational and strategic level. He’s a member of the Customer Experience Professionals Association CXPA, and is CCXP certified.
