Event Description

CXPA RTP Course: Driving Strategic CX Improvement, Innovation & Design Maturity (ClearAction)

When: Apr 29, 2021 from 11:30 AM to 1:00 PM (ET)

Associated with CXPA Recognized Training Providers

This class is great for ANYONE wanting to leapfrog CX norms (CX novices, enthusiasts and veterans, even CCXPs) and/or prep for the CCXP exam. It's primary aim is to propel your career success and your company's growth.

See specific differences between tradition CXM vs. strategic CXM vs. mature CXM! See clearly how you can put these differences into action now.

CX Improvement Class

Get real-time answers to your questions in this live session. PLUS: get immediate access to online quiz game, 30-minute recorded class with page-specific navigation, reading links, exercises, multiple-choice quiz with clues and explanations, and follow-up Q&A session with instructor Lynn Hunsaker, who is a CXPA Recognized Training Provider.

Prepaid registration is required at clearaction.com/class

Driving Strategic Customer Experience Improvement, Innovation & Design Maturity emphasizes:

Using customer insights to define and prioritize moments of truth and opportunities for improvement
Facilitating and sustaining cross-organizational action of key CX improvements
Establishing design thinking, customer-centered design, iterative ideation and prototyping (agile)
Innovating customer value across the customer journey and touch-points
Up-leveling customer segmentation, personas and journey maps’ strategic impact
CXM glossary and maturity model

CX Improvement Training

What does ‘leapfrogging CX norms’ mean? This course explains what’s needed for achievements like this. These are examples from Applied Materials, where course instructor Lynn Hunsaker led customer experience transformation to grow customer trust: