CXPA B2B Roundtable: How to Maximize Trust with Employees, Clients and Partners

CXPA B2B Roundtable: How to Maximize Trust with Employees, Clients and Partners

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When:  Jun 26, 2024 from 12:00 PM to 01:00 PM (PT)

CXPA B2B Roundtable: How to Maximize Trust with Employees, Client and Partners

This is a rare opportunity to hear from two experts on building trust, a critical asset that drives growth. All levels of trust will be on the table, including how to optimize trust with distributors, how to build trust throughout your organization, and much, much more. While we started on the Trust subject last year, audience feedback was that this is exceptionally topical!

Takeaways and Topics Include:

  • AI and trust with examples.
  • The ROI of trust.
  • Changing importance of trust.
  • Macro-economic drivers.
  • Digital as a driver of trust.
  • Generational differences in building trust: Gen Z, has different needs than Gen X, etc.
  • Managing trust with partners, 3rd parties, distributors, etc.
  • Gaining employee trust.
  • Specifics on engendering more trust.
  • Practical tips and tricks for optimizing trust.

About our Speakers:

Jason Bader

Jason is the principal of The Distribution Team. The Distribution Team specializes in providing strategic business coaching, inventory management training and technology utilization to the wholesale distribution industry. Jason brings over 40 years of experience working in the distribution field. He has overseen various operational teams, managed small and large facilities, and served in an executive management capacity for the last 10 years of his distribution career.

Prior to joining The Distribution Team, he spent four years on the board of directors with STAFDA, the Specialty Tools and Fasteners Distributor Association. In his final year, he was given the honor of being the youngest president in the association’s 26 year history.

Jason finds himself in the unique position of being a true practitioner turned educator. He focuses his speaking engagements on practical experience. He often draws from real experience as a way to teach his audience how to overcome challenges in the wholesale distribution industry. Jason is the host of the weekly podcast Distribution Talk, and he is a regular speaker at distribution events throughout North America.

Megan Burns

Megan Burns is a customer experience strategist, author, and keynote speaker who partners with Fortune 500 companies to build world-class customer experience programs.

A world-renowned expert in CX transformation, Megan led ground-breaking research as a Vice President at Forrester for more than a decade. The architect of two of the most well-known CX frameworks—the Customer Experience Index and the Outside In Maturity Model—Megan’s insights have been featured in books like “The Power of Moments” by Chip and Dan Heath and dozens of publications like the Wall Street Journal, Inc. Magazine, AdAge, and CNBC.

Megan has helped hundreds of corporate executives at companies like Microsoft, Workday, Akamai, FedEx, Verizon, and AT&T use CX to stay competitive, build loyalty, and accelerate growth in a customer obsessed world. Her portfolio spans dozens of industries including B2B tech, financial services, healthcare, travel, logistics, manufacturing - even farming!

Her wit and wisdom makes Megan a popular speaker at events like the Wall Street Journal’s Experience Management Forum, CXPA Leaders Advance, the Chief Experience Officer Summit, and the Qualtrics X4 Summit. As a CX pioneer, she is regularly invited to judge industry awards like the CXPA Innovation Awards and World Customer Centricity Awards and to appear on popular podcasts like Voices of CX and CX Luminaries. After interviewing Megan, one host said: “I’ve never seen anyone with customer experience so deeply in their blood."

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