CXPA Webinar Presented by InMoment: Building a CX Business Case for Your CFO

CXPA Webinar Presented by InMoment: Building a CX Business Case for Your CFO

When:  Aug 25, 2020 from 2:00 PM to 3:00 PM (ET)
Tuesday, August 25, 2020
2:00 PM - 3:00 PM ET


Building a CX Business Case for Your CFO
Let’s be frank—establishing a customer experience (CX) program’s ROI is one of the challenges that practitioners, and the organizations they serve, face in the current experience landscape. Across all businesses, the entire C-Suite leadership team is looking to validate programs by asking one question: what is the financial impact of my CX investment?

Join Stacy Bolger, VP of Global Employee Experience, at InMoment as she answers that question, and learn more about:
  • Why it’s so important to understand your CFO’s mindset
  • How to prove that customer experience is business critical and not just “nice to have”
  • Why ROI is the only conversation that really matters to financial leaders
  • What strategies you can put in place to realize the full potential of your program

Stacy_Bolger.jpgStacy Bolger
VP of Global Employee Experience

In her current role at InMoment, Stacy provides vision, guidance, and expertise for employee-focused program design, and go-to-market strategy to provide InMoment clients a holistic employee experience solution that is dynamic, and supportive of their people and overall culture initiatives.

As the former head of CX consulting for MaritzCX, Stacy developed methodologies for such solutions as customer journey mapping, CX governance, experience design, and action planning. In this role, she enabled organizations to apply the capabilities necessary to understand customer needs and apply their customer intelligence to drive tangible business results.

Prior to MaritzCX, Stacy spent a decade in leadership roles at American Family Insurance. She led their large-scale customer satisfaction programs as a practitioner and redesigned the curriculum development methodology and organizational support structure, and the execution of the company’s tier 2 and tier 3 marketing strategies.

Stacy has a business degree from Marquette University in Milwaukee, WI. She is on the board of directors for the Western Wisconsin Juvenile Diabetes Research Foundation (JDRF), and a member of the Customer Experience Professionals Association (CXPA).


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