There is much confusion and contention on what precise structure, skills & experience a CX team requires. Reflecting on her experience and observations of many different CX teams, Rebecca will lead a discussion on how to determine hat's right for your team and your organisation.
Attendees will leave with:-an understanding of the different ways CX teams are structured-what the essential skill requirements are for all CX teams-ideas on how to make their CX team more effective-the next action to take when they get back to the office
ABOUT Rebecca Wilson , CCXP
Rebecca is an industry leader on Customer & Employee Experience. As a change catalyst, mentor and customer advocate, she has a strong track record of guiding organisations to create and implement human-centred strategies that drive growth. She has worked with Customer Experience leaders and Executive teams in a wide range of industries and geographies across Australia, New Zealand and SE Asia. This experience has given her a unique perspective on the critical connection between the customer, the employee and organisational success. Rebecca’s extensive practical experience in customer strategy development and implementation, and customer experience management tools, including the application of behavioural economics theory, enables genuine empathy, inspiration and the development of practical solutions with the organisations she partners with.
Rebecca has a Bachelor of Business in Marketing and HR. She has been a member of the CXPA since 2014 and is a Certified Customer Experience Professional.
Contact Anita Siassios via email on anita@managingcx or 0466368056