CXPA RTP Course: Customer-Centric Culture / CCXP Prep by Lynn Hunsaker

This class is great for ANYONE wanting to influence customer-centric culture, leapfrog CX norms, and/or prep for the CCXP exam. In addition to this live learning session, you get an online quiz game, 30-minute recorded class, reading recommendations, study exercises, multiple-choice quiz with clues and explanations, and follow-up Q&A session with instructor.

Thursday — 2-3:30 PM ET December 3 — Customer-Centric Culture

Lynn Hunsaker's “up-level mindset” method is based on years of experimentation in college courses and corporate training in what sticks best for exam success and real-life application. Participants from 50+ countries have enrolled in this course to deepen and broaden their CX know-how. See “Praise for this Class” for examples of participants’ experience.

• Live delivery of any or all modules
• Ask questions and get answers real-time
• Compare notes with other participants
• Practice questions: multiple choice, true-false, topic mastery scenarios
• Recommended reading and case studies
• Also get recorded course and quizzes immediately upon registration, no expiration
• Get 15% discount code for first-time CXPA membership

Customer-Centric Culture covers behaviors, practices and standards that encourage all employees to focus on delivering outstanding customer experiences. Emphasis is on:

• Definitions: customer, customer experience, customer experience management, customers’ jobs-to-be-done
• Best practices for cultivating a customer-focused culture
• Engaging “hearts and minds” of an organization across employee groups
• Aligning employee behavior with customer-focused culture
• CXM glossary and maturity model

The Customer Experience Excellence course was created by Lynn Hunsaker (CCXP) who led customer experience transformation for many years at Fortune-250 companies as Head of Global Quality, Strategic Information Manager, Voice of Customer Manager, and Marketing Director. She has created and taught 24 college courses on marketing, advertising and business at San Jose State University, Mission College and University of California Berkeley Extension and UC Santa Cruz Silicon Valley Extension. She is co-founder of the ClearAction Value Exchange with revolutionary methods for real-time skill development and application. Lynn conducted the world’s first global B2B customer experience practices study, which she led from 2010-2014. ClearAction was a founding corporate member of CXPA and Lynn has served as co-chair of many committees and as a Board member and CX Experts panel member. She was #1 Author of the Year in 2015 and 2017 and one of five Hall of Fame authors at CustomerThink.com, sharing new wisdom that she learned during 25 years working in the customer experience profession.