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Data can seem cold, impersonal and disconnected from your customer, but it doesn’t have to be. Viewing your data and metrics through a customer lens will help bring it to life, drive insights, and make it more meaningful and actionable. We all know that data is critical to helping us make informed decisions and inspiring change that is in the best interest of our customers. But what is the right data to use? And how do we make the best use of the data that we have?