Unleashing Growth: The Power of Earned Growth Rate (EGR) in Customer-Centric Strategies

Unleashing Growth: The Power of Earned Growth Rate (EGR) in Customer-Centric Strategies

When:  Sep 26, 2023 from 03:30 PM to 04:30 PM (ET)

In today's fiercely competitive business landscape, companies seek sustainable and profitable growth. While customer acquisition has its place, the true catalyst for unparalleled success lies in the untapped potential of existing customers. Join us for an insightful webinar as we delve into the world of Earned Growth Rate (EGR) and its transformative impact on business performance. 

In their groundbreaking book, 'Winning On Purpose,' Fred Reichheld, a pioneer in the development of the Net Promoter Score (NPS), collaborates with coauthors Darci Darnell and Maureen Burns to unveil a transformative concept: Earned Growth. This innovative metric serves as a powerful companion to NPS, offering a quantitative assessment rooted in financial results. Earned Growth delves into the revenue expansion attributed to repeat customers and the business they bring through referrals. 

Earned Growth Rate (EGR) is a powerful metric that unveils the hidden potential of customer loyalty as a driving force behind company growth. By measuring the influence of customer referrals and recommendations, EGR provides a deeper understanding of how a company's loyal customer base fuels its prosperity.

During this webinar, we will explore how EGR captures the percentage of a company's growth directly attributed to its existing customers. From repeat purchases to enthusiastic word-of-mouth referrals, we will examine the key components that contribute to the EGR and its significance as a Customer Experience (CX) Key Performance Indicator (KPI).

Join us as we unlock the potential of Earned Growth Rate, and how prioritizing customer loyalty can redefine your company's growth trajectory. Discover how cultivating loyalty and advocacy among your customers can lead to sustainable success and transform your organization into a customer-centric powerhouse.

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