Madison/Milwaukee Network: The Best Defense is a Good CX Offense

Madison/Milwaukee Network: The Best Defense is a Good CX Offense

When:  May 13, 2021 from 3:00 PM to 4:00 PM (CT)
Associated with  Madison/Milwaukee CXPA Network


  • Introduction
  • Guest Speaker - Michelle Brigman
  • Round Table - Share CX inspirations and Innovations

Presentation Title: The best defense is a good CX offense!

Influencing real-time business decisions is one of the biggest challenges CX leaders face. Oftentimes, they find themselves talking about yesterday’s performance while today’s customers are experiencing pain. Join the discussion to learn tactics to get ahead of problems and become a most trusted advisor in designing future company strategies.

Presenter Bio: Michelle Brigman is a transformational Client Experience leader focused on innovating strategies to drive revenue, mobilize cohesive teams, and influence the customer experience. Michelle has created profitable results in CX leadership positions for global iconic brands such as 7-ELEVEN, Citi, and Dell. She was named 2017 Alliance of Technology & Women IT Executive of the Year, 2017 CXPA Innovation Award Winner, and Judge in the 2020 North America Customer Centricity Awards. Currently, she is the Sr. Director of Strategic Alliances for the #1 Experience Management platform Medallia, co-host of the Hard Won Wisdom podcast, and founder of Brave Balanced Women, where she helps Executive Women find balance through wellness practices, self-discovery, and a powerful tribe of advisors.


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