CXPA RTP Course: Driving Strategic VoC & Insights Maturity (ClearAction)

CXPA RTP Course: Driving Strategic VoC & Insights Maturity (ClearAction)

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When:  May 13, 2021 from 11:30 AM to 1:00 PM (ET)
This class is great for ANYONE wanting to leapfrog CX norms (CX novices, enthusiasts and veterans, even CCXPs earning Renewal Credits) and/or prep for the CCXP exam. It's primary aim is to propel your career success and your company's growth.

See specific differences between tradition CXM vs. strategic CXM vs. mature CXM!
See clearly how you can put these differences into action now.

CCXP Class

Get real-time answers to your questions in this live session. PLUS: get immediate access to online quiz game, recorded class with page-specific navigation, reading links, exercises, multiple-choice quiz with clues and explanations, and follow-up Q&A session with instructor Lynn Hunsaker, who is a CXPA Recognized Training Provider.

Prepaid registration is required at

Driving Strategic VoC & Insights Maturity emphasizes:

  • Designing and implementing a portfolio of company-initiated and customer-initiated voice of customer
  • Selecting scales, indexes such as NPS®, and other VoC design and reporting decisions
  • Increasing strategic impact through statistical practices of sampling, correlation, regression, confidence, validity, reliability, etc.
  • Reporting a single view and 360-degree view of customers, customer lifetime value, root cause analysis, predictive analytics
  • Up-leveling customer segmentation, personas and journey maps’ strategic impact
  • Deciding VoC budget and technology choices

VoC Training

What does ‘leapfrogging CX norms’ mean? This course explains what’s needed for achievements like this. These are examples from Applied Materials, where course instructor Lynn Hunsaker led customer experience transformation to grow customer trust:

  • 16X reduction in customers’ time for service
  • Exceeded customer expectations by 75%
  • 10X increase in customer productivity
  • 10X reduction in lead time from 5 days to 5 hours
  • 6X improvement in trouble-shooting cycle time
  • $1M savings monthly to the customer
  • 80% reduction in customer engineers’ learning cycle time
  • 75% reduction in customer-reported bugs/issues

Reserve your spot today!


Online Instructions:
Login: Prepaid registration required.


Lynn Hunsaker
+1 408 687 9700
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