CXPA Sponsored Webinar by InMoment: The Art of CX Storytelling: How to Craft A Narrative for CX

When
December 11, 2018
2:00 PM - 3:00 PM EST

Where
Online

The Art of CX Storytelling: How to Craft A Narrative that Powers Effective CX Initiatives
Stories and storytelling are an essential part of the human experience. We have been telling stories since the beginning of time to explain our existence, pass down our histories, and ultimately create connections between individuals. 

In this webinar, InMoment’s Simon Fraser applies the art -- and science -- of storytelling to CX, giving CX professionals a powerful tool to supercharge their initiatives. 

Storytelling has become increasingly important in CX -- especially when it comes to translating data into action. In a recent report, Forrester found that “data storytelling not only persuades the analytical part of the brain; it also uses emotion, a key driver of decision making.” In other words, regardless of your audience, every CX pro needs to become a world-class storyteller.

Tune in to learn how to:

• Harness the power of story to affect change
• Create emotional and intelligent impact through stories
• Structure your stories to audience and objective
• Leverage the Voice of the Customer to inspire and persuade

Simon Fraser
Senior Director of Customer Experience Strategy
InMoment
Simon is a skilled CX professional who works closely with companies to design listening programs that help them better understand their customers, and keep employees engaged in delivering against their promises. Simon has been at InMoment since 2011 working across multiple verticals.

Prior to InMoment he worked for a decade at the Nielsen company, consulting on leading FMCG brands both in the UK and Globally, including Coca Cola and P&G. Simon began his career at GFK in their Mystery Shopping Division.

He is passionate about optimizing customer experience, and supporting InMoment clients' success in meeting their CX objectives.