CXPA Webinar Presented by RWS: Don’t Let Language Be A Barrier To Great Customer Service

CXPA Webinar Presented by RWS: Don’t Let Language Be A Barrier To Great Customer Service

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When:  Apr 21, 2021 from 2:00 PM to 3:00 PM (ET)
Wednesday, April 21, 2021
2:00 PM - 3:00 PM ET


It’s hard to get the customer experience right in your own language, but for global enterprises, the challenge is exacerbated by having to get multilingual customer support right across many markets.

Language plays a vital role in the customer journey and can have a significant impact on customer satisfaction.

Providing immediate and ongoing multichannel support and interaction with your brand, in the customer’s own language, is increasingly essential in today’s fiercely competitive global markets.

Machine Translation can transform your customer support. Not only does it enable you to serve customers instantly but it can assist your monolingual customer service agents to support multilingual queries. It can help you understand your global customers better and provide insight into the issues that impact customer satisfaction.

To find out more, join our panel of experts, Heather Rossi-Sr. Solutions Consultant, RWS and Andrew Thomas- Sr. Director Product Marketing, RWS on 21st April, at 2pm EST to find out how Machine Translation can help you reach customers all around the world quickly, seamlessly and cost effectively. Register your spot now.

Jackie_Potts_photo_sq.jpgHeather Rossi
Senior Solutions Consultant

Heather Rossi (she/her/hers) has been in the localization industry for nearly 15 years. She spent the last 9 years on SDL’s Language Services side of the business by helping customers craft translation and localization strategies. Currently, she works as a Machine Learning Consultant and focuses specifically on machine translation, machine learning and AI. Her specific interests are automated translation, terminology, localization technology, and working on the NYT crossword puzzle.

Andrew Thomas
Senior Director Product Marketing

Andrew Thomas (he/him/his) has an extensive and varied background in localization, from client-side project management, to vendor-side product development. He’s participated in the industry shift from fragmented point solutions to deeply integrated edge-to-cloud translation platforms alongside the rise of Linguistic AI and continuous localization. He loves words and communicating complex ideas simply. When not creating marketing materials for RWS, he spends his time writing poetry.

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