WhenThursday, January 21, 20211:00 PM - 2:00 PM ETWhereOnline
Boost Customer Retention and Growth in 2021
Happier existing customers lead to higher profits, but few companies place as much emphasis on retaining customers as they do on acquiring them. Why is it so challenging to focus on retention? Turns out, interacting with the right customer at the right time in order to increase lifetime value is not as simple as it sounds.
Join Founder and CEO of Beyond Philosophy, Colin Shaw, and Head of Airkit Product Marketing, Julia Lee, for a discussion around customer retention and growth best practices. They'll address the following questions:
- What is digital nudging?
- How do you make the most out of customer micro-moments?
- How do you build digital nudges and proactive engagement into your customers' digital journeys?
Founder & CEO
Beyond Philosophy LLC
Beyond Philosophy has been recognized by LinkedIn as one of the world's top influencers on CX.
Colin is recognized by Linkedin as one of the ‘World's Top 150 Business Influencers’. He is the co-host of the highly successful Intuitive Customer podcast. He is the Founder & CEO of Beyond Philosophy LLC, which helps organizations unlock growth by discovering customers' hidden, unmet needs that drive value. He capitalizes on this by improving customer experience to meet these needs thereby retaining and acquiring new customers across the market. Colin is also an accomplished keynote conference speaker who can inspire organizations to focus on their customers.Julia Lee
Head of Product Marketing
Julia Lee currently leads Product Marketing at Airkit. She was formerly the first marketer at Rubrik, Inc. helping scale the company to a $600M run-rate. Julia has roots in banking and venture capital. She earned her MBA from Wharton in Marketing and Analytics and her BA from Stanford in Economics.