Tuesday,, November 12, 2019
2:00 PM - 3:00 PM ESTWhere
OnlineIn Today's Age Of Experience, Are You Delivering To Your Brand Promise?
Brands are now defined by how they engage customers emotionally, and the experiences they deliver. Easier said than done: many companies struggle to become truly customer-centric and thus fail to fully leverage the potential of their brand. In this webinar, we will show the impact customer experience has on brand equity, and explain how you can create great experiences to reinforce brand choice.Julie Parker
Senior Vice President, Customer Experience Lead
Kantar North America
Julie is a customer experience expert serving key clients and consults on customer experience strategy, program design, research insights, and action planning. Julie partners with clients to generate positive organizational change and drive business outcomes. She collaborates to develop approaches and strategies that help clients foster relationships with customers and identify new opportunities for growth.
Julie has been with Kantar for over eighteen years. Her expertise spans enterprise and consumer technology and telecommunications, industrial products, oil and gas, business services, retail, and financial services. Julie earned a Master of Business Administration degree from Santa Clara University and a Bachelor of Arts degree in Economics from University of California, San Diego. Julie has also earned her Certified Customer Experience Professional credential from the CXPA.