How can organizations use metrics more effectively to advance CX strategies and objectives? How well-aligned are organizations' customer objectives and measures with their company objectives and measures? And what can CX pros do to foster greater alignment to improve CX and business results? Join CXPA's Gabe Smith, CCXP, as he welcomes guests Greg Melia, CAE, Greg Kihlstrom, and Muneer Mubashir to discuss these questions and more.