WhenWednesday, February 17, 202112:30 PM - 1:30 PM ETWhereOnline
The Evolution of Customer Experience: Where Do We Go From Here?
Every business wants to have great relationships with their customers, but not everyone achieves this goal – even if they claim to be customer-centric. According to Cisco’s global contact center survey, 53 percent of contact centers report into a CX executive, and yet 72 percent of contact center executives say that fragmented customer experiences are one of their top 5 business challenges.
Join Vinod Muthukrishnan, CX pioneer and Chief Growth Officer of Cisco Contact Center, along with Greg Melia, CAE, CEO of CXPA, for this fascinating conversation on where the evolution of customer experience is headed, what it takes to make CX a strategic priority, and the critical role the contact center plays in the customer journey to drive competitive differentiation and better business outcomes.
Vinod Muthukrishnan
Chief Growth Officer
Cisco Contact Center
Vinod Muthukrishnan is the Chief Growth Officer of Cisco’s Contact Center Business Unit. In this role, Vinod leads all go-to-market activities of the business unit including strategic communications, marketing, and partner & sales enablement. He was previously Co-Founder/CEO of CloudCherry, a customer experience management platform, which was acquired by Cisco in November 2019. Prior to that he spent seven years at sea as a First Officer before running Global Sales at Market Simplified. Based in the Bay Area, Vinod enjoys cricket and expanding his library of leadership and P.G. Wodehouse books.
Greg Melia, CAE
Chief Executive Officer
CXPA
Greg Melia, CAE, is CXPA’s chief executive officer. Greg works with the CXPA Board of Directors to ensure the health of CXPA’s culture, strengthen its position as the trusted source for all things CX, and leads the CXPA staff to support the vibrant, growing world-wide CXPA community. Greg is a Certified Association Executive, with 20 years of association management experience.
