June 13, 2019
11:00 AM - 12:00 PM ET
The Customer Journey Checklist
What's needed to ensure your brand is ready for the delivering next best experiences, every time
Orchestrating great experiences for your customers is crucial for building loyalty and winning new business in 2019. So, what do you need to create excellent customer journeys? We've created a checklist to help you understand the key steps for building great customer journeys from start to finish.
With over 20 years of experience in Analytics, Marketing and CX technology companies, Mark Smith is a leader at building, growing and managing successful companies. As the President of Kitewheel, Mark is focused on helping some of the world's largest brands deliver excellent customer experiences by unifying the “logic” layer across their customer-facing channels.
Mark’s background in consumer behavior and experience started while working on his Ph.D. in Statistics from the University of Edinburgh. In 1995, Mark founded Quadstone – the first data mining company to focus explicitly on the analytics of customer behavior. In the years that followed, Mark moved to Boston to build the US business and oversaw revolutionary analytic projects at clients including T-Mobile, Dell, Merrill Lynch and Fidelity. His leadership role expanded to global sales, marketing and product teams that lead to a series of 3 successful M&A transactions over the last 15 years.