CXPA Webinar Presented by Usermind: So You’ve Finished Your Journey Map, Now What?

CXPA Webinar Presented by Usermind: So You’ve Finished Your Journey Map, Now What?

When:  Jun 23, 2020 from 2:00 PM to 3:00 PM (ET)
Tuesday, June 23, 2020
2:00 PM - 3:00 PM ET


So You’ve Finished Your Journey Map, Now What?
Customer journeys are top of mind for many organizations, but journey mapping initiatives often fall short of driving meaningful business impact. In this webinar, Megan Burns, Founder and CEO of Experience Enterprises, and Arun Theivendirarajah, VP of Product at Usermind, partner to share their perspective on how to move from just mapping journeys to fully operationalizing journeys within your organization.

Join the webinar to learn:
  • The 4 stages of orchestration: Reactive, Protective, Deliberate, and Proactive
  • Tips and challenges for moving through each stage
  • Case study examples of companies that have used orchestration to drive better experiences and meaningful business impact

Megan_Burns_Headshot___1_.jpgMegan Burns
Founder & CEO
Experience Enterprises

Megan Burns helps companies master the art and science of customer experience management. As a speaker and strategy consultant, she’s worked with hundreds of Fortune 500 firms like Verizon and FedEx to build growth-driving, world-class CX programs. In her 10 years leading customer experience research at Forrester, Megan created the Outside In CX Maturity Model (an industry standard) and the global CX Index benchmark. She’s been quoted in outlets like the Wall Street Journal, AdAge, and B2B Magazine, and when she’s not working Megan loves reading, documentaries, and exploring historic small towns in Greater Boston where she lives.

ArunHeadshot.pngArun Theivendirarajah
VP of Product Management

As VP of Product, Arun leads product strategy and execution. Prior to Usermind, he was the head of product management at RichRelevance, growing the product from a single-point solution serving a few clients to a portfolio of solutions that personalize the shopping experience for over 250 global retailers, including OfficeDepot, Tesco, and Nordstrom. Previously, he led development of website personalization and content delivery platforms at Amazon.

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