CXPA Sponsored Webinar by Topbox: 3 Reasons CX Programs Fail to Deliver Measurable Results

When
Tuesday, May 12, 2020
2:00 PM - 3:00 PM ET

Where
Online

3 Reasons CX Programs Fail to Deliver Measurable Results 
Over the past two years most companies invested heavily in CX programs and teams, but going into 2020 many of these fledgling functions have yet to demonstrate a measurable business impact. According to Forrester’s 2020 predictions, “CX leaders who can’t prove their value to the business will find themselves on the street.”

Christopher Stark launched the VoC Program at Nike in 2016, and since then the company has generated millions in business improvements directly attributable to the insights uncovered by that team.

Join Chris (now the VP of Solutions Engineering at Topbox) for a live, hour-long webinar that will explain how to overcome three of the biggest obstacles to driving real change with CX insights, and how to measure and communicate the business outcomes.

This webinar will cover:

• Why the right data is key to transforming insights into results
• How to align business functions and close the loop on CX insights
• How to quantify and report CX wins to the rest of the organization

Christopher Stark
VP of Solutions Engineering
Topbox

Christopher Stark is the Vice President of Solutions Engineering at Topbox. Stark, who was previously a customer experience Director with Nike, leads the company’s Solutions Engineering group with a clear mandate for growth and customer experience innovation. His unique expertise building a customer experience program and implementing Topbox at one of the world’s largest retail giants is invaluable in understanding configuration and time-to-value for onboarding new clients.