CXPA Sponsored Webinar by Qualtrics: Meet The Action-First Approach To A Profitable CX Program

When
September 14, 2021
Tuesday, 2:00 PM - 3:00 PM EST

Where
Online

The world’s most successful companies achieve outsized ROI not just by measuring customer experience (CX), but by using it to drive action at every level of the organization.

Join our live session with Isabelle Zdatny, XMP, CCXP, Qualtrics XM Institute’s Distinguished Principal XM Catalyst, to learn how to identify the moments that matter in the customer journey, measure them, and then take actions that deliver ROI.

She will explore how you can use traditional metrics like Net Promoter Score (NPS) as the foundation for a modern, ‘action-first’ approach that will transform your CX program from a management initiative to an employee-driven, cultural movement that drives customer loyalty.

Isabelle Zdatny, XMP, CCXP
XM Catalyst
Qualtrics XM Institute

Isabelle helps large organizations design and operate successful experience management (XM) programs by producing industry thought leadership, developing and delivering training, consulting with companies, and speaking on key XM topics and trends. She currently leads the XM Institute’s research into how companies identify, design, and deploy innovative new experiences. Other areas of expertise include digital CX design, metrics management, consumer psychology and emotions, and behavioral economics.