CXPA Webinar Presented by Smart Communications: Becoming a Digital-First Insurance Organization

When  
Wednesday, October 13, 2021
2:00 - 3:00 PM ET

Where
Online

Description

Realigning digital engagement strategies to improve the customer experience.

Digital-first strategies across insurance operations – for many years seen as an insurers Achilles’ heel – is now becoming a necessity, prompting the need for insurers to act at an accelerated rate as the insurance landscape continues to evolve. To remain competitive, insurance executives need to revisit business and operating models and build a more decisive approach to becoming a more customer-centric organization.

Today’s consumers expect two-way, interactive conversations – a far cry from the one-way, transactional communications of the past. Insurers must implement a digital-first strategy to optimize the customer’s end-to-end journey and provide SMARTER ways of engagement.

Meeting consumer expectations is at the forefront of every insurance manager’s mind, as Insurers seek to exceed their customers’ expectations while still balancing the need to effectively issue policies and pay claims. To do so, the customer experience must have digital tools that support hyper-personalization and two-way customer conversations, offer easy-to-use interfaces, and seamlessly deliver information across customers’ preferred channels and devices.

Join this webinar to learn how leading insurers are leveraging digital innovation with The Conversation Cloud™ to do just that.

Ruth Fisk
VP Insurance Marketing 
Smart Communications

Ruth Fisk brings more than three decades of experience in the insurance industry to her role as the VP, Insurance Marketing at Smart Communications. Having worked 14+ years as a manager at a P&C Carrier and then 18+ years working within the global insurance industry using technology and services to meet
the business needs of insurers.

Ruth Fisk has visited, worked with, and served as a C-Level consultant for leading insurers in more than 90 countries. Ruth’s global perspective is complemented with first-hand knowledge of insurance operations, including more than 30 years using technology & services to successfully help them to significantly reduce operating expenses, increase efficiency, impacting their bottom line.

Prior to joining Smart Communications, Ruth expanded the insurance solutions at two of the top OnBase resellers, after she ran the global insurance practice at Hyland Software. She has worked with numerous insurance companies helping executives to align information management strategies to core business objectives.

During her tenure at an insurance carrier, her primary responsibility as a manager was to improve overall operational efficiency and to reduce expenses. Ruth oversaw insurance operations across eight business units including the deployment and administration of the Customer Communication Management solution at a $600 million direct-written premium (DWP) carrier.


Jeffery Williams
Senior Analyst
Forrester

Jeffery is a senior analyst serving financial services digital strategy professionals, helping them evaluate the implications of digital innovation on their businesses. His research focuses on the intersection of secular trends and technological advancements, such as the internet of things (IoT) and sensors, artificial intelligence and machine learning, and natural language processing, as these advancements are changing the way financial services firms do business and interact with their customers.