When
September 26, 2017
12:00 PM - 1:00 PM EDT
Where
Online
Customer Engagement: How to Drive Reach, Retention, and Revenue
In this webinar, you will learn about a comprehensive and practical approach to customer engagement. In today’s business climate, a well-thought-out customer engagement strategy is essential. Customers are the ones driving brand interactions, with more power than ever before to choose how and when to engage with the brand. Lenati will share tools and case examples that show how major Consumer and B2B companies look beyond stand-alone, one-time experiences and create the kind of ongoing, deep engagement that customers want to seek out and maintain on their own.
About the Speakers:
Martin Mehalchin, Partner
Lenati
Martin Mehalchin is a Partner at Lenati where he leads the relationship with some of the firm’s largest clients and helps drive the growth of our Customer Experience Services. He has dedicated his career to working with executives and managers to help them define their strategies and then translate those strategies into results. Martin is a Brain Trust panel member on Retailwire.com and is a sought after seminar leader and speaker at conferences and on webinars. Martin has worked with global Consumer and B2B brands such as, Nike, Microsoft, Qualcomm, Expedia, Victoria’s Secret, Adidas and DuPont.
Liam O'Connor, Principal
Lenati
Liam O’Connor has over 18 years of management consulting experience leading major marketing and sales transformation initiatives with Fortune 500 clients across industries, with significant depth in the technology sector. Liam partners with senior executives and their teams to implement integrated marketing and sales models, accelerating profitable growth through data-driven strategies and technology-enabled programs. His particular areas of expertise include B2B marketing and sales management, lifecycle marketing programs, marketing technology and marketing analytics. Past clients include Adobe, Microsoft, Dell, Agilent, British Telecom, ADP, Humana, Hilton and Callaway Golf.
To register, please click here.
