Public Resources

Superhero Success Guide


This success guide profiles twenty-one customer experience professionals, CX Superheroes, who have dug deeper into the challenges they've faced and the methods they've developed to successfully drive forward and succeed in inspiring corporate culture, gaining leadership support, crossing silos and listening to both customers and employees.

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Who's Who of CX

What does a great customer experience look like? We asked over 100 CX professionals who have taken CX to the next level and the responses were out of the box fantastic! So much so that we decided to share that information with you in this Who's Who of CX eBook.

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Q&A with the CX Experts


What are some of the top questions and issues Customer Experience (CX) professionals are struggling with and how do experts in the field answer? We have 14 questions that were submitted by real practitioners in the field to the Customer Experience Professionals Association (CXPA) CX Expert Panel. Our 17 CX Experts  weigh in on how to measure the Customer Experience

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Customer Spark Case Study Presentations


This past March, over 100 CX professionals gathered in Dallas for Customer Spark, the first of its kind for CXPA. Several top CX brands shed valuable insight into successful customer experience practices and discussed the latest big-picture trends for building customer loyalty.

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2017 Customer Experience Predictions


Our profession has come so far and everyone’s sharing, discovering and learning has fueled our success. It provides all of us opportunities to grow both personally and professionally. Entering a new year, we all should look back and celebrate our victories and progress, but also learn from our challenges and what opportunities we have to grow. Our annual CX Predictions let you hear from our experts and board members as they reflect on 2016 and share their views on the promise of things to come.







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