CX Innovation Awards

View the Archive of Past Winners: 2015, 2014, 2013, 2012 


Submit Your Innovative CX Program

The 2017 Innovation Awards are now open, please submit your application now

The annual Customer Experience Innovation Awards are presented by CXPA to organizations/brands that do not sell customer experience products/services that have implemented innovative and successful customer experience initiatives.  

Over the past five years companies such as John Deere, Anthem, EMC, Fidelity and more have been awarded this prestigious recognition.  As the industry association for Customer Experience, this award showcases significant achievements and developments in the profession.  We take great honor in recognizing outstanding achievements by organizations across the globe.

We invite you to submit your innovative Customer Experience programs for our 2017 awards.

Awards will be given out at our annual CXPA Insight Exchange in May 2017.

CX Innovation Award Winners & Finalists

 The following companies and individuals have been recognized as 2016 CX Innovation Award winners and finalists.

Previous Winners

Barclaycard US: Customer Journey Operating Model

View Submission Video Here

Ciena: One Version of the Truth

View Submission Video Here

Cigna: 10 Every Time (Best Net Promotor Company)

View Submission Video Here

EMC: Predictive Customer Insights Model

View Submission Video Here

Humana: Fast Start Consumer Experience Lab

View Submission Video Here

Previous Finalists

Anthem Inc.: Highly Personalized SmartVideo Welcome Experience

NextGen Healthcare:  NextGen Healthcare Delivers on Committments to Clients

Vail Resorts: Using Neuroscience to Improve CX

Aviva Insurance: Customer Inspiried B2B Innovations and Organizational Change at Aviva Insurance

Fidelity Investments: Engaging a Distributed Workforce Around CX