About Us

We increase the impact and visibility of Customer Experience professionals, facilitate effective member-to-member sharing, and establish respected standards.

Founded in 2011, the Customer Experience Professionals Association is the premier global non-profit organization dedicated to the advancement and cultivation of the Customer Experience profession.

The CXPA supports the professional development of its members and advances the field by providing shared best practices and education, developing standards, offering networking opportunities, promoting the industry, and creating a better understanding of the discipline of Customer Experience.

The CX  Industry has reached the point where it required a unified, informed, collective voice to guide its evolution. 

Over the past several years, the field of customer experience management has matured, we are seeing more and more companies recognize its importance as a key ingredient in building and maintaining customer loyalty. A growing number of professionals have responsibility for assessing and improving customer experience in channels (e.g., web, call center, brick-and-mortar store, mobile commerce, etc.), with products, and across entire organizations. Best practices for processes, tools, and techniques are emerging across many customer experience management disciplines. In short, customer experience management has become an established profession.

 As a non-profit, the CXPA wants to help customer experience professionals make customer experience management an integral part of how their companies operate, and to enable them to embed its skill set across their organizations. Our goal is to break down the work, create standards and best practice approaches, and transfer those skills across the CXPA network.

To learn more about our co-founders Jeanne Bliss and Bruce Temkin and our board of directors, please see our leadership roster.


Don't just take our word for it...

“The world of customer experience is changing so rapidly, it’s helpful to have a vibrant community of colleagues who can help you find your way, stay on track, and get ahead. CXPA is just that kind of place.I love the people, resources, and programming at CXPA because customer experience isn’t a journey you should have to take alone.

-Mike Wittenstein, Founder/Partner, Storyminers​®

"The CXPA offers tremendous value to me, personally and professionally. I get incredible motivation and support from other members, and I gain access to great CX innovative thinking. The webinars, tools and resources help give me immediate ideas or answers to my most pressing opportunities.

- Diane Magers, AT&T Customer Experience

“The value that the CXPA offers resides in both education and networking. Quite frankly, the two go hand in hand. The association is member-driven, and members work together to share, discuss, and learn with/from others who are experiencing the same challenges in their professional roles.

- Annette Franz, Vice-President Client Experience, Compellon